Help Your Clients Reach Their Savings Goal

Why Choose Ohio's 529 Plan For Your Clients?

Whether you enroll your clients in the BlackRock CollegeAdvantage Advisor 529 Savings Plan (Advisor Plan) or you encourage your clients to enroll themselves and manage their own CollegeAdvantage Direct 529 Savings Plan (Direct Plan), your client gets the same great benefits. Information about the BlackRock CollegeAdvantage Advisor 529 Plan is available from BlackRock. To learn more about the CollegeAdvantage Direct Plan, please explore this website.

If you would like to have a supply of brochures on hand to give to your clients about the CollegeAdvantage Direct Plan (for clients to enroll and manage themselves), please submit your request to CustomerService@CollegeAdvantage.com. Just tell us how many brochures to send and where to mail them.

  • Up To $4,000 Ohio Tax Deduction

    Any Ohio taxpayer (account owners and non-account-owner contributors) can deduct up to $4,000 in contributions per year, per beneficiary from their Ohio taxable income for contributions to CollegeAdvantage (Advisor Plan or Direct Plan). They can also, of course, make a larger contribution and take the excess deductions in future years, with unlimited carry-forward.
  • Income Tax Benefits

    Your clients will pay no federal or State of Ohio income taxes on earnings when withdrawals are used to pay for qualified higher education expenses.
  • Gift Tax Benefits

    Your clients may contribute up to $19,000 as an individual or $38,000 as a married couple before gift tax consequences apply. A special gift-tax election enables your client to make five years' worth of gifts (up to $95,000, or $190,000 for married couples) in a single year to a single beneficiary, without triggering the federal gift tax.
  • Estate Tax Benefits

    Generally, contributions are treated as completed gifts and not included in the account owner's gross estate for estate tax purposes, even though the account owner retains control over the assets.
  • Account Limit On Contributions 

    Your clients can contribute until the beneficiary’s total account balance has reached the Account Limit on Contributions. As of January 1, 2025, the limit is $555,000.
  • Asset Protection

    Ohio's 529 plan may also help protect Ohio residents' assets. Under Ohio law, the assets in CollegeAdvantage qualify for preferential treatment and may be shielded from creditors in certain cases.
  • Account Owner Maintains Control

    Your clients never lose control of their account, so they can be sure their savings are spent wisely. They decide when and how money is withdrawn to pay for college. If their student decides not to attend college, they can name a new beneficiary, or choose to leave the funds in the account. If your clients need their savings for another purpose, they can withdraw the funds, although the earnings would be taxed and assessed a 10% federal penalty.

Account owners and non-account-owner contributors should consult a tax advisor for guidance about the tax implications of owning, making changes to, or contributing to a 529 plan.

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529 Short Course: New Parents

5 things every new parent needs to know about saving for education

  1. Why Ohio 529?
    529s are specifically created for higher education savings. Unlike a traditional banking account, a 529 account benefits from tax-free earnings and tax-free withdrawals. For Ohio residents, there is also a state income tax deduction for those contributions.
  2. It’s simple to start.
    You can open your 529 account online in minutes with as little as $25. With ready-made portfolio options, you don’t have to be a financial expert to feel confident in your savings plan choices.
  3. Set it and forget it with automatic deposits.
    The sooner you start saving, the longer your account benefits from the Ohio 529 tax advantages as well as compound interest. Many new parents take their 529 contributions off their to-do list by setting up small automatic deposits from either their banking accounts or paycheck. Also, with our ReadySave 529 app, it’s also easy to track and adjust your account right on your mobile device.
  4. Save for college, career training, and more.
    Ohio 529 can be used at over 30,000 schools of all kinds, nationwide, including universities; community colleges; trade, technical, and vocational schools; certificate programs; and apprenticeships. Your Ohio 529 account can also pay for K-12 tuition at a public, private, or religious school. And, if it’s not needed for educational expenses, you can now roll over your 529 to a Roth IRA.
  5. Others can help.
    It’s easy for family and friends to contribute to your child’s account and receive tax benefits for themselves. You can share your account’s unique Ugift number with others to contribute online without creating their own 529 accounts. Those who live in Ohio will also receive a state income tax deduction for their contributions. Also, you can sign up to have reminder emails sent to you and loved ones for the big milestones in your child’s life.

Hoping to find gold at the end of the rainbow? If you are saving with Ohio 529 CollegeAdvantage, you have the benefit of Ugift with your account, which is savings gold.

Ugift makes it easy for others to give to your Ohio 529 account. With Ugift, you generate a unique code which allows loved ones to contribute to your Ohio 529 savings plan without needing the actual account number. Once they have the Ugift code, your friends and family can visit Ugift529.com to make their online gifts directly to your 529.

When friends and family ask for gift ideas, share that you are saving for your child’s future education with Ohio 529. Then invite them to join in with gift contributions to your Ohio 529 account with Ugift. After all, a gift for your child’s education will truly last a lifetime.

The quickest and easiest way to pass along your child’s Ugift code is with the ReadySave 529 app, which you can access as an Ohio 529 CollegeAdvantage account owner. At the bottom of every page is an Ugift icon. Click on the gift symbol to view your Ugift code which you can send immediately as an invitation via texts, emails, and Facebook/Instagram chats from your phone.

Or log into your account online to view your child’s Ugift code to send to family and friends who would like to give the gift of education.

The Ugift code doesn’t expire. Which means whenever there is an occasion to celebrate­ like baby showers, holidays, birthdays, graduations, and special achievements, your family and friends can give to your Ohio 529 account. And they can choose to contribute as much as they want whenever they want. It can be a one-time gift or recurring gift; all they need is that Ugift code. Your loved ones’ contributions - whether big or small – will add up over the years. Added to the power of compound interest, these gifts will power your 529 savings to cover even more college and career training costs.

An added bonus for gift givers who live in Ohio: They are also eligible to receive a state income tax deduction for their Ohio 529 gift contributions, up to $4,000 per year, per beneficiary.

To learn more about all of the gifting options with Ohio 529 and order cards for special occasions, visit  529 Gift Central.

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